©2008 by Sam Valich Dewhurst Monostory and The Values Driven Co. Pty Ltd ACN 631115378 ABN 14631115378

Successful brands are
aligned &
developed from
the inside -out

Your brand is being built from the inside out -forged by the people and culture in your organisation.

Misalignment happens when

  • your brand values, qualities and beliefs are not upheld and shared by your leaders, managers, influencers and staff 

  • your internal culture doesn't match your external communication - sending mixed messages

  • your new product or service isn't integrated well

  • you don't have a clear brand identity

  • you employ someone who isn't aligned with the purpose, vision, mission and core values of the organisation

This is when The Values Driven Co. is asked to help.

In order to create a healthy and aligned brand culture, The Values Driven Co. creates an Alignment Audit:

1.  Holds a briefing session with the key decision maker of the organisation to understand the need

2. Conducts desk research to determine gaps in the internal and external brand 

3. Hosts conversations with key internal stakeholders and influencers  

The Alignment Audit is presented to the C-suite, executive managers and Board to give a clear scope of work that needs to be done.