©2008 by Sam Valich Dewhurst Monostory and The Values Driven Co. Pty Ltd ACN 631115378 ABN 14631115378

A brand is
a story
that is always
being told

What story do you want your brand to tell?

The proprietary tool called Monostory means One Story & was created by Sam Valich Dewhurst to develop an internal brand in one day.

The one day workshop is done with organisation decision makers and influencers and creates the internal brand identity, shared language, alignment with people and culture, on brand decision making, inside out communications and innovation based on

  1. brand purpose

  2. brand vision

  3. brand mission

  4. brand persona 

  5. brand core values

  6. brand archetype

  7. brand senses

  8. brand dictionary

  9. brand propositions

  10. brand counterfeits